User Experience Design and Usability Impact.

I was going through some of my brochures that I picked up while at Adobe max in LA. a few months back and found some cool statistics in the effective UI brochure about the impact user experience design and usability has. So I figured I would share:

A study of more than 40 Fortune 500 companies found that business focused on a customer experience design outperformed the S&P 500 by a 10 to 1 margin from 2000 to 2005. (Source: Peer Insight LLC)

Companies that align site content and function with user needs see increased click-through rates, reduced bounce rates and higher conversion rates. Comapnies that change menu structures to math the way users think improve metrics like number of product views, total number of orders and conversion rates by double-digit percentages. (Source: Forrester Research)

Spending 10 percent of your development budget on usability should improve your conversion rate by 83 percent (Source: Nielsen Norman Group)

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